In 2014 we were briefed to re-brand Crowne Plaza Hotels & Resorts. 

What sets the brand apart is their priority to help guests perform at their best, so we came up with the brand line, ‘You First’. 

In the campaign that followed, we highlighted all the tailored and clever features that make a big difference to their guests’ stay.

The witty headlines and clean, considered aesthetic reflect the uncomplicated intelligence of the brand’s products and services.