Campaign Top 5 press ads of 2024

On the eve of the EURO 2024 Final between England and Spain we captured the mood of the nation, like only Mastercard could.

In 2023 Samsung wanted to unite their ‘lifestyle’ products in a social first campaign headlined by influential designers. We created the ‘Sync your style’ series – featuring social films, online content, and a takeover at Piccadilly Lights. The campaign leveraged our influencers and showcased how Samsung tech works seamlessly with people’s style.

To dramatise the unrivalled quality of ‘Nightography’ on the new S23 Ultra, we amplified bold night-time photography with bold colour. The special-build OOH posters played off local culture and grabbed eyeballs by illuminating the surrounding area.

Using bold typography and playful product shot placement, we created these feature assets for the Buds FE to be rolled out globally.

We oversaw these smart, playful animations that brought to life key features of the Buds2 Pro earbuds in the context of travel. They ran as OOH in airports, and on social channels.

In winter 2022 Qatar became the first ever Arabic nation to host the World Cup. So as proud sponsors, we created a Qatar Airways campaign that celebrated all the different journeys that took place during the iconic tournament – and positioned the airline at the heart them.

The campaign was soundtracked by We Will Rock You and was fully 360 – including a television spot, print, digital OOH, social, experiential and radio.

The Webby Awards 2023 - Shortlisted

In 2022 we created an online campaign for Acer, encouraging people to replace their inadequate old laptop with an effortless Acer Chromebook.

'Swap arrrgh for ahhhhh' used the comedy duo Stevie Martin and Lola-Rose Maxwell to poke fun at our dysfunctional relationships with tedious and tiresome tech, and was headlined by three online films and an audio spot.

The campaign was supported by a LadBible partnership and also spanned 6" pre-rolls, social stories, a WeTransfer takeover and display banners.

In 2021 we created Mastercard’s first ever NFT (Non-Fungible Token) – a piece of digital art inspired by ambassador Jose Mourinho’s UEFA Champions League career.

The ball was digitally signed by the iconic manager and every detail has significance: the co-ordinates represent Setubal where Jose was born, there’s an illuminated node for every UCL game he’s managed (the brighter ones representing wins) and there’s two orbiting lines capturing the 2 times he’s won the famous trophy.

The unique NFT art was then given away to one lucky cardholder to celebrate Mastercard’s longstanding sponsorship of the UCL tournament.

To celebrate the ‘priceless’ power of football, we helped Mastercard surprise two-time Champions League winner José Mourinho with a unique look at his story in the competition.

After stepping out onto our pitch, he reflected on the importance of self-belief, his unforgettable memories; and after the pandemic had kept them out of stadiums for a year – the irreplaceable power of football fans.

The film was rolled out as a social campaign and supported by print ads.

The FAB Awards - Poster / Outdoor / OOH - Gold Winner 2020

The FAB Awards - Direct Marketing - Gold Winner 2020

The FAB Awards - Integrated Campaign - Silver Winner 2020

The Caples Awards - Direct Mail - Bronze Winner 2020

Our latest KitKat campaign brought to life an out-of-home poster and made YouTube's model-making community extremely happy.

KitKat paired with scale model kit company AirFix to create a special edition of its Supermarine Spitfire. These kits were sent to a range of model-making YouTubers who, upon opening the packaging, discovered a sealed KitKat into the kits mounted on a 3D-printed plastic sprue.

The KitKat itself comes into play at step 38 of the model-making process, under the instruction "have a break".

In 2018, the charity Campaign to Ban Trophy Hunting wanted to mobilise support for their online petition. The message was simple, 'SIGN TO SAVE', because a simple signature could have the power to protect big game wildlife from trophy hunting. We armed the charity with print and social assets to accompany their events and organised protests.

In Aero’s first brand campaign in 5 years, we introduced the world to the Bubblophone.

All caught in camera, the Bubblophone pumped uplifting big band music into chocolate revealing how Aero create their signature bubbles.

The campaign ran on TV, in cinemas and across social media, and established a creative platform that can run and run – bubbles made with music.

We created a campaign for Nespresso celebrating their female agronomists in Ethiopia.

These inspiring women train farmers to improve the quality of their coffee.

Two online films, social media assets and in-store posters highlighted the difference they make to coffee quality and the community around them.

The One Show 2019 - Merit

Cannes 2018 - Shortlist

EPICA 2018 - Gold

Humanity is failing 39,000 children every day who are forced into child marriages.

UN Women UK wanted to draw attention to this fact, so we created a reCAPTCHA with a difference. It didn’t just test whether you were human, it tested your humanity.

73% of people failed the test, and it was shared by thousands – sparking a national conversation and helping to draw a line and end child marriage.

Top 10 outdoor ads of 2015 - Campaign

We created this series of print ads to celebrate Mr Kipling’s most iconic cakes.

The bold, playful executions aimed to get consumers salivating, and remind them of all the little moments that are made better with cake. 

In 2014 we were briefed to re-brand Crowne Plaza Hotels & Resorts. 

What sets the brand apart is their priority to help guests perform at their best, so we came up with the brand line, ‘You First’. 

In the campaign that followed, we highlighted all the tailored and clever features that make a big difference to their guests’ stay.

The witty headlines and clean, considered aesthetic reflect the uncomplicated intelligence of the brand’s products and services. 

The pick of our radio ads – including a Kleenex Sensitive campaign and ‘Traffic Update’ for Anti-slavery which picked up a few gongs.

Creative Circle 2016 – Best Tactical Press – Bronze

As a witty antidote to the chaotic spending of Black Friday, we created a tactical press ad for KitKat subverting the universal symbol of buying; the barcode. 

It appeared in the Metro newspaper on Black Friday – a timely reminder for readers to take a break during the day.

It also appeared as OOH at Westfield shopping centre. 

In these Rowntree’s idents for Film4, the sweets star in a series of extravagant ‘rider’ requests from demanding, fictitious films stars.

And with no previous presence on Facebook or Twitter, we were also tasked with creating a social media identity for Rowntree’s – including crafting a look-and-feel and establishing a tone of voice for all future posts.

We created an integrated campaign for a new Milkybar product called Milkybar Wowsomes. 

The bar has 30% less sugar, but still tastes delicious - a claim that adults may greet with cynicism, but children will respond with... Why not? 

From TV to social, our campaign embraced this spirit of open-minded, and showed the adventures this attitude can lead to.

And no, we didn't come up with the name ;-)